Connected packaging powered by prismiq – SEE smart packaging
While sustainability ranks highly on the packaging design radar, it’s also time to rethink the possibilities of packaging and how it can be leveraged to enhance the sustainability profile of your brand. From product provenance, ethical sourcing, and food safety through to telling consumers how and where to recycle their packaging, digital packaging allows you to create a brand experience that amplifies your sustainability profile.
But in a society that wants to know more about the products they’re buying, physical packaging has its limitations. With communication confined to the space available on packaging, brands often reduce text size, over communicate, and miss the opportunity to connect with consumers to deliver the desired brand experience. At a time where there’s a 92% adoption rate of smart phones across New Zealand, the opportunity for digital packaging is ripe.
With GS1underpinning this digital framework, greater connectivity and data insights will pave the way for new possibilities. For businesses, this means unlocking new data that drives supply chain security, sustainability, and profits. But where does one start to win this prize?
Renowned for supporting the global fresh protein sector with a plethora of Cryovac brand sustainable packaging and automation solutions, Sealed Air now welcomes prismiq. This new digital brand offers brand owners a one-stop integrated approach to make packaging brilliant through Sealed Air’s suite of design services, digital printing and smart packaging.
NZ Food Technology caught up with Anna DiBello (director APAC marketing, digital, graphics and smart packaging CoE) to learn more about Sealed Air’s new digital brand.
Design services powered by prismiq
Why should the industry be excited about prismiq?
Prismiq is amplifying the power of packaging so that businesses can leverage packaging to help achieve their sustainability, automation and digital transformation goals. Prismiq puts customers on a forward-thinking path that impacts their business, often in ways they haven’t even considered. It breaks down data silos and unleashes actionable data for the entire supply chain. It really is an exciting space.
Tell us more about Sealed Air’s smart packaging offer?
Sealed Air’s smart packaging platform is an end-to-end solution designed to fast-track adoption of smart packaging so food processors can realise benefits whilst lowering entry costs and development time.
And the information businesses need is just a click away.
We have partnered with Digimarc to deliver real-time actionable information so that businesses can enhance their customer experience, supply chain traceability, brand integrity and consumer engagement. Digimarc watermarking enables customers to safeguard product authenticity.
