When PepsiCo was first released by distributor Frucor into New Zealand in 2009 using a new range of 300ml bottles called the ‘Carolina’, Coca-Cola objected to its shape and contour as too close to its own trade marked bottle. Continue →
A battle to protect New Zealand’s multi-million dollar mānuka honey industry from international thieves will cost $5.5 million in the next decade, the government has been warned. Continue →
When My Food Bag was recently told to stop saying hello to its customers in its marketing by German multi-national HelloFresh, the issue amused more than just a few people. Continue →
