Uplift launched to ‘make brains work better’

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Ārepa has launched Uplift, described as “the new brain drink”; the company’s first brain drink formulation since launching publicity in 2017.

In a release to market, Ārepa says the new brand Uplift is “formulated by neuroscientists to combat the 3pm slump”.

The product is said to be caffeine-free, infused with high-potency B-vitamins, ginseng and L-theanine and available in a peach and ginger flavour.

The company says that since 2023, it has conducted human clinical research regarding cognititive and physical boosting abilities of Uplift and has had that peer reviewed and published. Last year the government said that the company had made unsubstantiated health claims, but co-founder Angus Brown is now happy that Arepa has addressed any concerns.

“Informed by extensive scientific research, Uplift is a delicious and healthy option for those seeking a natural, caffeine boost in the afternoon or whenever they need an extra lift,” says Brown.

The release continues what Ārepa says is its mission to ‘create brain-fueling solutions for life’s most important moments’.

“Our goal has always been to help make brains work better, and this drink is another step toward achieving that.”

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